Division 03 — Coaching
Run the Operation.
The Execution Program. Pressure systems, leadership cadence, and 1-on-1 founder work that makes the install hold under load. Disciplined, tactical, supportive — the standard only works if the cadence holds.
Execution tiers
Choose your level of pressure.
Every founder enters somewhere. Most stack tiers as the operating standard takes hold and the cadence locks in.
TIER 01
The Shield
Free
Free community. Doctrine, conversations, and the operating standard — in public.
- Access to Jacob's content and teachings
- Initial community conversations and engagement
- Exposure to the Sales Boss philosophy and standards
- A taste of the brotherhood culture
TIER 02
RECOMMENDEDThe Brotherhood
$197/month
Paid community. Where the install actually happens — weekly cadence and accountability.
- Weekly group coaching calls with Jacob
- Five Fronts monthly assessment + accountability
- Hit List daily accountability threads
- Member wins board (recognition & shoutouts)
- Resource library (frameworks, PDFs, playbooks, tools)
- Direct peer-to-peer accountability (men checking on men)
- Deeper access to Jacob's teachings and community culture
TIER 03
The Brotherhood Elite
Apply for pricing
The Inner Circle. The room where the real work happens. Limited seats. Application only.
- Everything in The Brotherhood
- Quarterly in-person mastermind or retreat
- Direct access channel to Jacob
- Private Inner Circle calls — smaller, deeper, more strategic
- Brotherhood accountability partners
What we coach
Three fronts. No theater.
FRONT · 01
Leadership Front
How owners stop being the bottleneck and start running the cadence.
FRONT · 02
Execution Front
The operating standard the team is held to — written, visible, repeatable.
FRONT · 03
Pressure System
Scorecards, Field Reports, and cadences that make behavior visible under load.
05 — Enter the ecosystem
Run with the Operator Network.
The Sales Boss ecosystem is built for operators — not audiences. Whether you're learning the doctrine, installing the infrastructure, or running the cadence, this is where serious founders go to build.
Structure creates relief · Discipline outscales hustle · Pressure tests everything